Have you ever considered the difference that one word could make to your business?
"Might" versus "Can"..."Probably" versus "Will"..."Tomorrow" versus "today"....
There are situations where one word could make all the difference to your bottom line....
Being a big fan of The Twilight Zone I reckon this episode speaks volumes in terms of marketing...it runs for about 25 minutes, and it was made nearly 50 years ago and is a great example of how one word can make all the difference....but you'll have to watch all of it to find out the secret...and it's really cool 'cos it's black and white...
Peter V
[Edit] OK, so I had a few clients tell me that "Ha, ha, very cool but I'll watch the video later"....
So here's the grist of what it's about.
An alien life form of (apparently) higher intelligence lands on Earth and tells the powers that be that they come in peace and will solve all the problems of the human race.
The alien representative leaves a book that is written (go figure) in an alien language, and the best code breakers are put on the job to find out what the book is all about.
The code breakers manage to crack the title of the book..and it is..
"To Serve Man"
The aliens do what they say and solve all of the Earths woes (war, famine, etc) and so everyone feels all warm and fuzzy about their new found friends and relaxed enough to happily jump on the flying saucers to head off to ET utopia because they now figure that "hey, these aliens are actually here to serve mankind and are here for my benefit!"
One of the code breakers is bored without the world chaos and continues to decipher the book.
Then comes the twist...she figures out the code 'cos she's smart...she races to the launch pad where her boss Mr Chambers is about to board his saucer to la la land and yells "..don't get on that ship...the book...it's...a...cookbook!"
You've gotta love the twist on that one word.
"To Serve Man"...mankind went from being saluted, to being in a salad.
So, how does your marketing and promotion stack up towards your clients?
Is your message clear?
Could a minor tweak to your advertising campaigns make all the difference?
Let me know if you need a hand.
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