SEO (Search Engine Optimization)

A way of adding strategic content to your webpages. These are keywords or phrases that pertain to your products or services. They may also be relevant to any valueable content that you provide, such as “how to guides”, video, white papers, etc. We’ll cover these later when we discuss capturing leads.

SEO is a process, not a one time job. It needs to be monitored and changed as needed. The goal is to raise your search engine rankings.

SEO is also about good coding, tags, and metadata. These elements are not seen, but are used by search engines to return SERP’s (Search Engine Result Pages) to Internet searches. This is what we call “organic” drivers, or a kind of “free advertising”. Basically relevant content and code for internet searches. Incoming links from other websites are also very important, and rated highly among search engines. We will show you how to obtain more incoming links from larger websites.

Our dedicated SEO team have extensive experience in all areas of search engine optimisation, from on-site optimisation to content marketing, social media and campaign management. We can tailor a campaign to suit your website and your business, which will in turn provide a great return on investment.

Pay-Per-Click Advertising

Sponsored Ads, often referred to as Pay Per Click (PPC), typically account for 2% – 3% and in some rare cases approach upwards to 6% – 8% of our customers’ bookings. Individual ROI (Return on Investment) for Pay Per Click advertising depends on variables such as location, spending budget, current Organic and Local FREE listing placement, etc.

The rule of thumb regarding PPC usage is approximately 10% to 15% of Web surfers tend to click on PPC Ads, and 85 to 90% tend to click on Organic or Local FREE listings.

So, if you are interested in even more exposure for your Web site in the search engines, want to close the gap on the 10% to 15% of Web surfers that click on PPC ads, and would like to have your site included in the popular Pay Per Click programs, we will work with you to choose, set-up, and train you on how to maintain your PPC account.

We caution clients to proceed into the PPC Internet marketing arena with a strong resolve when setting their monthly budget for any Pay Per Click campaign (be it Google AdWords, Google AdWords Express, Microsoft adCenter, Facebook, etc). Regardless of where you set your budget, these entities will always recommend you spend more and can happily spend your monthly budget by displaying your ads until the clicks are achieved. Yes, you want the traffic, but you want it to be well qualified and driving bookings to your business.

Keep in Touch with E-mail Newsletters

There are a variety of E-mail Newsletter Programs available on the market, such as Contact Contact, iContact, and YMLP.

Newsletters are an easy way to keep in touch with your customer base. Don’t forget the old adage that it is less expensive to market to a past client than to develop new clients. Consider an E-mail newsletter distribution service that is both easy for you to use and easy for the customer to opt in and out of.

VascomOnline can recommend the most appropriate third-party company that will provide you with this service from as little as $5.00 a month. We can help you install the E-mail address collection code seamlessly into your Web site to gather, sort, and send E-mail promotions and newsletters to your customers. We are also available to help customize your newsletter to match your existing Web site branding.

• Installation time for address collection on your Web site is billable at Development Rates.
• Development time for a newsletter template is billable at Development Rates.
• Uploading of contacts and training on use of template content load and transmission to contacts is billable at regular Marketing Consulting rates.

Use Social Media to Connect with Your Customers

If you feel intimidated by the idea of using Social Media to market your business, you need to recognize the value of tools such as Blogging and Tweeting, Facebooking, and Google Plus (+). VascomOnline is here to help. We offer business Social Media support, consulting, and Ongoing Maintenance as well as services such as setup and customization of Blogs, Twitter backgrounds, and Facebook Landing Pages.

Social Media IS NOT about how YOU want to communicate to your customers and guests. It’s about how your customers and guests want you to communicate to them. Try this out. Begin talking to your customers and guests about the types of Social Media that they prefer to use.

You will find out that some of them love to TWEET on Twitter. You also will find that you have some customers and guests that are “die-hard” Facebookers. You’ll also have some that prefer to read your Blog posts, and you’ll even have some that just want to stick with the good old standby E-mail newsletter. Social Media is all about you adapting to their needs and preferences of communication, and when you do, you will see those relationships grow along with your business and your bottom line.

Video Marketing is New-Age Marketing

Professionally produced Motion Graphic Video presentations about your business which can include photos, graphics, music, and your website’s address & phone number.

Since social media has redefined marketing, videos have become an integral part of any successful marketing mix. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers.

A successful video marketing campaign requires support from all your other marketing channels. Share your videos on your Facebook and Twitter accounts; incorporate them into some of your blog posts; and include them in your next email newsletter. Businesses should make awesome videos that complement their overall marketing strategy and keep consumer engagement high.

While video marketing is not a one-stop solution to fame and fortune, the power of video is undeniable.

Make a statement, Stand out from the ordinary.

Boost your website with a professionally Voiced Advertising and produced streaming Audio Presentation about your website.

An engaging piece of audio that your customers can listen to on your website is a great way of keeping people on your website longer and the longer they stay, the more likely they are to buy.

Audio can be used to thank existing clients for their loyalty, sending out special offers, introducing a new product or service, displaying great testimonials or just conveying useful info to your customers. The flexibilty of audio is what makes it such a great marketing tool.